Largest sporting event in Northern Ireland
The 153rd Open will also be the largest ever sporting event held in Northern Ireland and is expected to generate more than £213 million in total economic benefit for the country according to an independent forecast by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University.
It estimates that the economic impact resulting from The 153rd Open will be £63 million, while the destination marketing benefit for Northern Ireland derived from coverage produced via linear television and digital platforms will exceed £150m.
“It’s clear that staging a major event such as The Open can generate significant economic benefits for the locations in which they are held and this study demonstrates the huge benefit that the Championship brings,” said Darbon.
“We are grateful to the government and local agencies in Northern Ireland for their investment and support in bringing the Championship back to Royal Portrush after the success of 2019. Their enthusiasm and expertise has been crucial to our planning and we thank them for the work they have contributed towards making this possible.”
Aine Kearney, Director of Events at Tourism Northern Ireland, said: “With less than three months to go until The 153rd Open at Royal Portrush, excitement is building and all the partners involved in the delivery of the Championship are working in collaboration to make it even bigger and more memorable than 2019.
“The Open in 2019 brought huge economic benefits, not just to the North Coast, but to the whole of Northern Ireland and 2025 will be no different.
“It is shaping up to be another world-class sporting event which presents us with an invaluable opportunity to further raise Northern Ireland’s profile as a must-see travel and golf destination as well as a fantastic place to invest.”
The Open continues to be one of the most accessible major sporting events for young people thanks to The R&A’s long-running Kids Go Free initiative. More than 27,000 tickets are available for those under the age of 16 and there are reduced price tickets for fans under the age of 25. Since Kids Go Free was launched in 1997, 434,000 children have attended The Open for free.
A record 89,000 spectators will attend the four sold-out Practice Days of The 153rd Open, exceeding the total of 61,000 fans who attended the equivalent days at Royal Portrush in 2019.
The Open Camping Village continues to prove a popular accommodation option among families and young people with 4,600 guests booking a place to stay on-site this year. Almost a third (32%) of those staying at the village are under the age of 25 meaning that 20,000 free bed nights have been provided to this group since the initiative was launched at Royal Troon in 2016.